Ladies of Fiore | Jaimi


We’ve been doing the Ladies of Fiore features of our artists for a while now and thought it would be fun to share my own beauty perspectives! 

How did you get in to beauty?
I grew up in my aunt’s beauty salon where my mom and aunts were hair stylists and manicurists so I observed women and their relation to the whole beauty process from a very young age and loved it.  I then became a manicurist right after high school to do as a job while going to college.

What looks are you loving right now?
I am loving the contoured/highlighted look. I’ve always been a fan of blush and how it brightens your face, gives it dimension, and so I really enjoy using contouring powder for the same reasons but different look. I also love the long, almond shaped nails we’re wearing right now as well as the subtly, a-lined long bobs.

What is your specialty as a makeup artist?
Well since I’m not an artist myself at this point, I’d say my specialty is picking amazingly talented girls for the Fiore team and helping clients communicate how they’ll feel their prettiest.

In your own beauty regimen, what’s your favorite thing to fuss over?
I hate doing my hair, but I love doing my makeup.  I definitely spend the most time on my complexion. All makeup looks better with a perfectly done and set base using foundation, concealer, eye shadow, primer, and setting powder.


Name 3 products you couldn’t live without.
I can’t do three, I have to do five!
Kate Somerville’s CC Cream, Oribe Dry Texturizing Spray, L’Oreal Voluminous Mascara, NARS Radiant Concealer, and MAC’s Lady Danger lipstick.

What is your favorite beauty bargain?
I LOVE L’Oreal Voluminous Mascara because it’s not just good for its price but its better than any mascara at any price.  If you like volume this is it. I really like PiXI Beauty’s Shea Butter Tinted Lip Balm too and Sonia Kashuk’s makeup bags at Target.

 What are your 3 most tried and true beauty tips and tricks?
1. Dry Shampoo or texturing spray on clean hair (or obviously dirty) to give your hair sexiness, volume and shape.
2. No polish will ever compare to Gel polish. There’s no going back for me.
3. Laura Mercier’s Secret Brightening Powder is amazing, It’s a powder for just your under eye area but it sets your concealer perfectly without making the coverage look haggard and heavy.

What would people be surprised to know about you?
I have my Masters in Clinical Psychology but went in to beauty instead of therapy!  Love the ladies, love the lipstick.

Which celeb’s beauty do you covet the most?
How about the JCREW models?  I love their beauty look. With bare eyes, radiant skin, and mussed up hair.  Or Michelle Williams because I loved her LV ads. It changes all the time though.  Wait, maybe Christina Hendricks. Yep, Christina Hendricks. What would Joan do, that’s my motto.


 If you had to only use one beauty brand, which would you choose?
This is going to be bit of a surprise, but if I had to choose one brand of beauty it would be Youngblood because a lot of my favorite products are theirs (blush, setting powder, mineral foundation, and they’re a healthy brand. Or I would choose Stila, I think they have a great, really well-rounded, fashion-forward line.

What beauty trend do you wish would go away?
Well, beauty really is subjective and I love anything that makes a girl feel gorgeous but for me I really want nothing to do with braids.

What’s On your Beauty Wish List Right now?
The new Stila Eyes Are The Window Anniversary Palettes (one of each please), unlimited Kate Somerville facials, and all the HONEST Company’s body products.

What makes you excellent at your job?
Knowing that it’s the artistry itself, passion for your art, professionalism, as well as desire to make the client happy that makes any beauty provider a great one.

Favorite perfume?
Byredo Sunday Cologne

Natural or dramatic?
Dramatic for me!

Biggest beauty splurge?
All the facials and treatments I’ve gotten at Kate Somerville to get my adult on-set acne under control. Those ladies are miracle workers. After that, my Cle de Peau skincare items which are expensive but excellent.

Most embarrassing beauty moment?
One year at The Cream, Fiore was hosting a lash bar. I of course had lashes on myself, and talked to people all night feeling glammed up and pretty. As we were packing up I saw that my lash was only half on. Me. Half lash loose. At my own lash bar. OMG.

Most disappointing beauty product?
I’m most disappointed with beauty products that I buy at the drugstore.  While some are great, I just think that they’re generally not as good. Liquid liner, shadow, lipstick, blush. Nope. The formulations are weird and colors off and not as highly pigmented.  SO I buy and then immediately get rid of so really, its never cheaper for me.

If you had to go out in public only having used one product, what would it be?

Your Beauty Legacy

Dove, who has already been know for helping us ladies with our body images through their Real Beauty ad campaigns, put together this really interesting video on how we pass down the way we feel about our bodies and appearances. At once, it’s surprising and obvious that our daughters learn to dislike the same things about themselves that we dislike about ourselves and to love their own traits that we love about ourselves.

Even if you don’t have children already, it’s some food for thought to look at how our own self images affect others. How we learned from our moms, the message we do or will give to our children, and even how we influence the women around us. Maybe you feel about yourself in a way that will leave your daughters and grand daughters the space for a lot of self-love or maybe you can reevaluate the way you think about your parts so that you can hold up the next generation to feel lovely exactly as they are. It feels like we should be celebrating and honoring our body and faces with our beauty routine instead of using our beauty arsenal as tweaks to our dissatisfactions.  Each thought or adjustment we make towards more self-appreciation is a win!

Dove Legacy

Dove Legacy Project

Sally Hershberger | LA

Sally Hershberger LA

When I was 18, I met this young lady with an awesome haircut. It was perfectly messy but in a way that was intentional and stylish.  I wanted this cut.  The lady told me that she’d saved up her money and treated herself to a Sally Hershberger haircut (then Sally was at the John Freida Salon) and as far as I was concerned, her haircut was worth every hoarded penny.  I hadn’t moved to the Westside yet and never made it over to get my own perfect Sally cut but I was so excited last week when I was invited to come in and have the Sally Hershberger treatment. Sally has since opened her own salons in LA and New York (the LA one is just above design goddess, Kelly Wearstler’s base camp, I may stalk the elevator) and it’s filled with awesome colorists and stylists.

Sally Hershberger LA | Paul Perez and Andrew

I saw Andrew for my color and I’ve seen both Paul Perez and Jonathan Colombini for cuts and styling and they all worked together to be sure I got just what I was hoping for.  All of the guys got the nuances of what I was asking for. Andrew, the colorist knew how to make my ombre effect less dramatic and give me more of the dimension I wanted on top in addition to the bottom without damaging my already stressed-out hair more while not taking me too light because I wanted statement bangs. Andrew also gave me an awesome protein/repair treatment and my hair feels so healthy now even after the additional  highlights.  It looks like a simple change but there were a lot of requirements I had and he did a thorough consultation and knocked it out of the park.

Paul Perez, who cut my hair, worked with Andrew to be sure the color placement would be just right with my shorter cut and bangs.  He was really attentive and thorough, doing the majority of the cut wet and then checking it dry.  When I pushed for a little more drama he accommodated me where it made sense and pushed back where it didn’t so I didn’t end up making him give me the Dumb and Dumber cut (sometimes we are our own worst enemy right?). He also gave me some good product recommendations of the salons product line.

Jonathan is just sweet as can be and has styled and trimmed me a couple of times and all I can say is he gets it.  When I was being a fuss-budget he made my bangs thicker and helped me understand that I will always lose the fight against my cow-lick and worked with it instead of against it.  I’m a happier lady in the mornings when it’s styling time because Jonathan.

Sally Hershberger | Jonathan Colombini
Sally Hershberger | Before and After
Now I feel so fresh and so clean, my hair is in the right cut and condition to grow out (I want a loooong LOB). My bangs are a fun new change and I’m happy to have more balanced hair color again!

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